4-star tourist hotel

Hôtel l'Europe Colmar, BW Signature Collection, by Best Western

4.4 · 919 reviews 15 Rte de Neuf-Brisach, 68180 Horbourg-Wihr, France

Sophisticated 4-star hotel near Colmar with chic dining, free parking, and easy access to museums and local sights.

Free Parking Family Friendly Pet-friendly Chic Restaurant Accessible
At a glance

Quick stay signals

Six signals to read the stay at a glance.

Wi-Fi Free
Check-in 15:00
Check-out 11:00
Parking Free & Spacious
Accessibility Fully Accessible
Editorial

Hotel overview

Located just off the D418 road near Horbourg-Wihr, this 4-star hotel offers sleek and modern quarters framed by subtle elegance. Its stylish atmosphere extends to a chic French restaurant and a cocktail bar, perfect for relaxing after sightseeing. Guests appreciate the large free parking area, making travels to nearby Colmar and its famous museums hassle-free.

Despite lacking a pool or fitness center, the hotel covers essential comforts with air conditioning, accessible facilities, and kid- and pet-friendly policies. Rooms provide a spacious, clean environment, though some guests have noted areas for improvement such as breakfast capacity and occasional noise from air conditioning.

The hotel's proximity to cultural highlights like the Musée Bartholdi and Colmar’s historic streets offers a good base for visitors seeking both convenience and a touch of local charm. Friendly staff and thoughtful seasonal touches create an inviting stay, especially during festive periods.

Stand-out signals

What makes this stay stand out

Three signals that shape how this stay actually feels.

Chic Dining Experience

Restaurant "Le Comptoir d'Henri" offers refined French cuisine and an inviting cocktail bar on site.

Ample Free Parking

Spacious and free parking area eases arrival and departures for all guests.

Family & Pet Friendly

Policies and amenities ensure comfort for families traveling with children and pets.

Hotel album

A closer look at the resort

Rooms, common spaces and the small details that shape the stay. Click any photo to view larger.

12 photos
Guest reviews

What travelers say

A snapshot of guest ratings and stories behind the stay.

4.4 / 5

919 verified guest reviews

  • 5 62%
  • 4 24%
  • 3 7%
  • 2 3%
  • 1 4%
Clean Rooms Friendly Staff Good Location Breakfast Issues Spacious Parking Occasional Noise

Spaghetti.

Stayed 2 weeks ago

“Comfortable room and clean. The air conditioning made some random noises throughout the night. Great location and on the bus route into central Colmar but we walked as it was nice and easy. Plenty of parking, nice spacious bathroom with 2 sinks. Room had everything we needed”

Ben Millerman.

Stayed 2 weeks ago

“We stayed at Hotel L'Europe for 1 night during a visit to the famous Colmar Christmas Markets. Yes, the hotel is well maintained with beautiful decor, but what really blew us away was the heart of the hotel, its hidden details to surprise and delight its guests during the christmas season. The breakfast buffet, while already beautiful, had been tailored to the holidays with gingerbread, stollen and christmas jam. The foyer was beautifully decorated with a photo op and piped music along with complimentary Christmas tea. The real heartwarming detail was the little jar of christmas jam given to us at check out. That made this particular memorable and felt like a beautiful detail. The room itself was beautiful and comfortable, we would highly recommend.”

asood mustafa.

Stayed 2 month ago

“We had a really good experience here, the staff were nice and friendly, the room was clean and they had a good breakfast for a fair price”

Alex Trelis.

Stayed 2 month ago

“This was our first night at the hotel. Overall, it has some very good aspects and others that could be improved. The hotel appears clean, although we did notice some cobwebs with spiders in reachable spots that could have been easily removed. The staff was friendly and welcoming, which made the arrival pleasant. The soundproofing is very good, even though the hotel was moderately busy. The shower has low water pressure, but it compensates with several useful modes. We have not tried the breakfast, as €17 per person seems overpriced. Our room is spacious and very comfortable in terms of size, making the stay pleasant. However, the bed and pillows are too soft and may need replacement. A great advantage is the large free parking area, and the location: only 7 minutes by car from Colmar (about 25 minutes on foot). The hotel is also close to the highway exit, supermarkets, and other services, which makes it very convenient for exploring the area.”

Alper.

Stayed 3 month ago

“The hotel and rooms are well-suited for families, and the free, spacious parking area is a great advantage. However, the biggest weakness of the hotel—and something that urgently needs improvement—is the breakfast experience. The breakfast area is quite small, and whenever there are corporate groups or company meetings staying at the hotel, the dining area becomes overcrowded and almost unusable for families. In addition, the breakfast offerings do not match the overall standard of the hotel. Many of the items appear carelessly prepared, and the quality of the food (with the exception of the beverages) is below expectations. The pork products often have a strong smell, which can become quite unpleasant in the small breakfast room, especially on warmer days. There are also several other issues, such as the limited variety of cheeses, the cheese section not being kept clean and well-organized, and pancakes being left uncovered and becoming cold. Overall, I can point to quite a few shortcomings regarding the breakfast service. If the hotel improves its breakfast quality and better manages the breakfast area during busy periods, the overall guest experience would be significantly better.”

Based on verified guest reviews
What’s on site

Amenities and services

Everything available — and what isn’t — across the property.

11included 3not available

Most loved

Free Wi-Fi Paid breakfast Free parking Accessible Air-conditioned Business center
  • Free Wi-Fi
  • Paid breakfast
  • Free parking
  • Accessible
  • Air-conditioned
  • Business center
  • Pet-friendly
  • Kid-friendly
  • Restaurant
  • Bar
  • Smoke-free
  • Pool
  • Airport shuttle
  • Fitness center
Place & surroundings

Location and nearby

Where the hotel sits — and what travelers can reach nearby.

Getting around

  • Colmar Place de la Gare Main train station connecting to regional destinations.
    1 hr 10 Walk
  • Essor de l'Ill Local bus stops within minutes' walk offering easy transit.
    3-4 min Walk
  • EuroAirport Basel-Mulhouse-Freiburg International airport reachable by car or transit in under an hour.
    48 min Car
  • Unterlinden Museum Nearby art and history museum set in a 13th-century convent.
    5 km
  • La Petite Venise Historic area with renowned Italian dining and seasonal menus.
    Downtown Colmar
  • Collégiale Saint-Martin de Colmar Gothic cathedral from the 13th century with medieval art.
    Downtown Colmar
Practical guide

Stay essentials

Practical details to know before you check in.

Contact

+33 3 89 20 54 00

Internet

Free Wi-Fi available throughout the property

Breakfast

Paid option on site, buffet style with seasonal touches

Parking

Free and spacious parking lot for all guests

Accessibility

Facilities available for guests with mobility needs

Pets

Pet-friendly accommodations on request

Check-in/Out

Check-in from 15:00, check-out by 11:00

Questions travelers ask

FAQ

Yes, a large free parking area is accessible to all guests during their stay.

Breakfast is available on site for an additional charge, offered as a buffet.

Yes, the hotel is pet-friendly; guests should inquire about pet policies before booking.

It is located about 5 km from central Colmar and its main museums and attractions.

The hotel welcomes families and offers kid-friendly facilities.

Check-in begins at 15:00 and check-out is until 11:00.
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